A Three Fires Collaborative Quest


Indigenous Tourism Ontario (ITO), in collaboration with the Ontario Tourism Education Corporation (OTEC) and the Tourism Industry Association of Ontario (TIAO), is now accepting applications for A Three Fires Collaborative Quest Program – a program designed to support recovery and growth of the province’s Indigenous tourism workforce by building the labour pool and filling critical gaps within the industry. The program, aptly named Three Fires, will be executed in three phases – each managed by one of the three aforementioned partners, respectively.

First Fire – IBA PROGRAM 2.0

Indigenous tourism businesses will receive one-on-one coaching and support from ITO’s Indigenous Business Advisory (IBA) Program to assist in getting them market-ready for the reopening. The structured content delivered to participants of the IBA Program will address all areas of a tourism operation required for business sustainability and success and will follow market-ready standards established specifically for the Indigenous tourism industry.

Second Fire

The second fire will be managed by OTEC who will design and execute workshops to provide customized frontline training for 100+ Indigenous tourism employees as well as the IBA group.

Third Fire

The third fire, executed by TIAO, is an employee-to-employer matching event designed to bridge the gap between the other two fires by helping Indigenous tourism employees find employers, and conversely, tourism businesses (both Indigenous and non-Indigenous) find employees.

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Potential Employees

To apply for the program as a potential employee, you must self-identify as Indigenous. You will have the opportunity to participate in training workshops facilitated by OTEC and you will be matched with tourism employers to complete a paid job placement.

Potential Employers

To apply for the program as an employer, you must be a tourism business in Ontario, and you must be willing to support your new employee’s training and development in collaboration with the program.


  • Provides immediate financial support in the form of wage subsidies to enable operators to hire 125 Indigenous employees.  
  • Provides training opportunities to frontline, supervisory and ownership positions through interactive workshops and coaching sessions.  
  • Provides Indigenous operators with direct support from Indigenous Business Advisors focusing on ITO’s Four Pillars.
  • During the program, you will be eligible to receive a wage subsidy of 30%, to a maximum of $3,000 per employee hired.
  • Provides job matching with operators for 2022 operating season by matching employees with suitable employers for the TIAO E2E Strategy



A Three Fires Collaborative Quest will assist in the identification of job opportunities with Indigenous and Non-Indigenous employers and potentially matching them with Indigenous employees within Ontario’s tourism sector, as tourism operators scale up for the year of the Ontario Staycation. Qualified employers will be eligible for a 30% wage subsidy of up to $3,000 per employee.



For more information about IBA 2.0 and the Three Fires Program, please contact Kimberly Gorgichuk, IBA Program Coordinator at IBA@IndigenousTourismOntario.ca.