Indigenous Tourism Ontario (ITO) has launched a five-year Strategic & COVID-19 Recovery Plan titled Continuing Our Journey which advances ITO’s Path Forward Framework with the goal to Preserve, Renew, and Rejuvenate Canada's largest Indigenous tourism industry located in Ontario. ITO has worked diligently to develop a plan that explores and addresses how the Ontario Indigenous tourism industry can move forward balancing the social, economic, environmental, and cultural impacts (SEEC Model) of COVID-19.