ITO supports the Indigenous Tourism Association of Canada’s (ITAC) National Cultural Authenticity Guidelines and will use them as the backbone of the CAP program. As stated in ITAC’s National Guidelines:
As culture truly belongs to the community and it’s people, it is important to ensure the culture is protected for future generations. All tourism products that share our culture should be developed and delivered in a way that supports the community it represents. With the diversity of Aboriginal cultures across Canada, it is impossible to determine what is “appropriate” to share, as something may be appropriate in one community and not be in another.
ITAC supports the authority of each community, to determine their own cultural protocols and boundaries and recognizes all of the diverse values and beliefs of our First Nations, Métis and Inuit members. This guide will help you to ensure that cultural protocols are followed so that everyone can be comfortable that the experience you offer is authentic and supported by the “keepers of the Culture…the nation and its people”.