July 28, 2020, Toronto, ON—​Indigenous Tourism Ontario (ITO) and ORIGIN partner to enhance Indigenous tourism product offerings as well as help Indigenous businesses on the path to recovery from the effects of the COVID-19 pandemic.

ITO and ORIGIN have partnered to produce compelling, real-life Indigenous tourism experiences in Virtual Reality (VR). This innovative technology will be used to enhance product offerings, increase exposure, and contribute to the growing library of educational content in ORIGIN’s ImmersiveLink Cultural App. The ability to produce VR content will provide Indigenous businesses with the tools to grow their products and fulfill increasing global demand for Indigenous tourism.

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