At the beginning of May, we had the opportunity to showcase ITO,, and a few of our members to 19,000 attendees at the Toronto Outdoor Adventure Show. The event was a huge success for showcasing Indigenous tourism to an eager travel audience. 

The Outdoor Adventure Show, the largest consumer show in Canada, brings together buyers and sellers of outdoor adventure products & services. ITO’s booth was in the Ontario Outdoor Adventure Pavilion along with various other ITO members including Thrive Tours from Sault Ste. Marie, Six Nations Tourism, and Point Grondine Park. With over 320 exhibitors, ITO’s booth stood out and saw tremendous interest in Indigenous tourism from attendees. A key takeaway was many travelers with pre-existing travel plans are looking to tie in Indigenous experiences in their itineraries, positioning ITO’s consumer-facing website as a must-have travel tool this year.

Our booth

Attendees looking for more ways to engage were pleasantly surprised with ITO’s Virtual Reality (VR) headsets that were given out at the booth. The VR experience allows attendees to connect with our members’ tourism offerings through their phone, making Indigenous tourism easily accessible and promoting a learning experience.  A key takeaway from the VR experiences was how many teachers were ecstatic about the possibilities of offering the experience to students—a partnership ITO is certainly welcoming in the future. 

On the Best of Canada Stage; ITO, Thrive Tours, and Wikwemikong Tourism did presentations on Authentic Indigenous Experiences and how to visit them respectfully. The presentation was incredibly successful with a large audience eager to learn more. The knowledge shared surely had people leaving with thought-provoking ideas and a commitment to explore Indigenous tourism in Ontario.

Thrive Tours and Point Grondine Park presentation 

Looking forward to 2023, ITO is hoping for a larger presence at next year’s Outdoor Adventure Show. We are hoping more of our members are interested in attending to showcase their offerings, make connections, and help grow the Indigenous tourism industry. 

Want to learn how to get listed on Indigenous Experiences Ontario? 

Email us at 

Interested in attending events with ITO? 

Email ITO Marketing Specialist at

Thrive Tours (Amanda and Brad) and ITO Team Members (Brian and Conrad) at the booth

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