Who We Are
Indigenous Tourism Ontario (ITO) is the province’s first and only dedicated Indigenous tourism organization that focuses on uniting communities, Indigenous organizations and industry leaders to support the growth of Indigenous tourism in Ontario.
Through product development and marketing of authentic Indigenous experiences, ITO establishes a platform for Indigenous cultural expression and preservation through tourism.
Our Mission
Our mission is to assist Indigenous communities and entrepreneurs with programs that build capacity to produce high quality products and services. Our success will be guided by the positive impact on our people, the environment and the economy. For our welcomed visitors and tourists we will ensure that our products and services provide a meaningful and memorable Indigenous experience.
ITO and the Four Pillars
ITO is well executed/guided through its Strategic and Covid 19 Recovery plan and the four pillars of tourism development:
Cultural Authenticity
Product Development
Workforce Development
Marketing & Branding
ITO and the Four directions
ITO does its best work while collaborating with various partners. Its model is inclusive of the 4 Directions:
Tourism Providers
Indigenous Leadership
Provincial Partners & Allies
National Partners & Allies
Meet the Team
ITO Board of Directors
ITO Team
Opportunities at ITO
Interested in working with ITO or joining the team? Click below to find any current job openings or requests for proposals.