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Who We Are

Indigenous Tourism Ontario (ITO) is the province’s first and only dedicated Indigenous tourism organization that focuses on uniting communities, Indigenous organizations and industry leaders to support the growth of Indigenous tourism in Ontario.

Through product development and marketing of authentic Indigenous experiences, ITO establishes a platform for Indigenous cultural expression and preservation through tourism.

Our Mission

Our mission is to assist Indigenous communities and entrepreneurs with programs that build capacity to produce high quality products and services. Our success will be guided by the positive impact on our people, the environment and the economy. For our welcomed visitors and tourists we will ensure that our products and services provide a meaningful and memorable Indigenous experience.

read the 2020-2025 strategic plan

ITO and the Four Pillars

ITO is well executed/guided through its Strategic and Covid 19 Recovery plan and the four pillars of tourism development:

Cultural Authenticity

Product Development

Workforce Development

Marketing & Branding

ITO and the Four directions

ITO does its best work while collaborating with various partners. Its model is inclusive of the 4 Directions:

Tourism Providers

Indigenous Leadership

Provincial Partners & Allies

National Partners & Allies

Meet the Team

ITO Board of Directors

ITO Team

Opportunities at ITO

Interested in working with ITO or joining the team? Click below to find any current job openings or requests for proposals.